Resume

Contact

Phone: 609-864-4895
Email: designsbyhickey@gmail.com

Certifications

Google Analytics
Google AdWords

Applications

Adobe
Photoshop
Illustrator
InDesign
After Effects
Dreamweaver
Acrobat

Web/Social
Kentico
Hootsuite
BatchGeo
HotJar
Webflow
Google Analytics

Microsoft
PowerPoint
Excel
PowerBI
Word
Outlook

Skill-SET

CSS
HTML
Photography
Typography
Infographics
Presentations
Trainings
Documentation

Education

School: Fairleigh Dickinson University
Major: BA - Graphic Design Minor: Advertising & 3D Animation
GPA: 3.83

Experience
April 2018 - Present
BECTON DICKINSON
Digital Marketing & Communications Specialist

Manage the global consolidation of multiple legacy digital platforms and systems, emphasizing on driving company wide product detail normalization and standardization for improved product catalog scalability and performance.  

Projects include: 

  • provide leadership and direction to company wide product information management and data mapping strategy, with emphasis on marketing SKUs, specifications, product content, digital assets, and compliance
  • manage project communication and coordination of content consolidation, digital asset migration, and associated platform retirement work streams across business units, regions and functions
  • identify digitally untapped global tenders and markets and engage countries and regions with procedures to execute relevancy opportunities for increased globalization
  • analyze and audit competitive landscape, web analytics, customer feedback to measure the effectiveness of site changes and identify opportunities for improvement
  • partner with regulatory, sales, supply chain and strategic customer groups to drive digital marketing effectiveness across channel and portfolio
  • understand current trends, opportunities, competition and assessment of customer buying journey to properly adjust and strategize engaging content for growth
April 2016 - April 2018
C. R. Bard, Inc.
Digital Marketing & Communications Specialist

Executed the implementation of a global product database with connection to the company on-line catalog:
crbard.com/product-search. In addition, managed digital initiatives, creative strategies and corporate branded communications and social networks.

Legacy includes: 

  • Lead the development and execution of a global product database and on-line product catalog, housing over 13,000 product SKUs and associated marketing attributes and assets for over 8 countries across all businesses
  • Implemented a single Content Management System housing over 25 global and division sites on one domain, harmonizing the company web presence and minimizing the technical footprint
  • improved social media profile engagement by 45% over one year via targeting philanthropic and social health initiatives and leveraging targeted ad campaigns
  • conducted global user trainings and courses through documentation manuals highlighting process flows on several internal systems
  • coordinated with global technical, regulatory and marketing functions to adhere and comply to company, industry and government (ie. FDA) regulations
  • developed photography, infographics, branding materials and other digital assets, furthering the digital reach and aligning with market trends
  • negotiated contracts and SOWs, saving over $20,000 in on-line publishing vendor fees
October 2014 - April 2016
C. R. Bard, Inc.
Design ITS Project Consultant

Developed internal communications solutions with attention to enhancing creative and engaging content.

Legacy includes:

  • implemented the first global video live-streaming solution for executive presentations and internal announcements and communications
  • designed, developed and maintained several internal change management SharePoint Collaboration intranet sites and communication portals for internal process rollouts
  • elevated messaging channel branding and usability through creative elements and expanding digital communication offerings
  • created, reviewed and distributed monthly technical and healthcare business focused newsletters
October 2014 - Present
ANSELL
Graphic Design & Communications Freelancer

Provided healthcare based communication and design services via branded presentation materials, infographics, package design, landing pages and email campaigns.

Legacy include: 

  • design infographic and icon based packaging inserts with the intent to decrease the number of translation fees for the globally sold Alphatec Industrial Glove
  • design global compliance hotline infographic posters for over 25 countries with translations over 20 languages
  • plan and execute the Ansell University eLearning communications campaign using branding focused logos, infographics, flyer’s, responsive emails plus the development of an internal CMS based website
  • develop three employee recognition themed email and web banners for the Ansell Employee Recognition campaign
  • design three original user booklets, detailing the steps and processes of on-boarding and engaging employees
October 2014 - March 2016
Sofradir-EC
Graphic Design Freelancer

Created and designed data sheets, brochures, splash screens, and plexis displays for eletro-optics business.

June 2014 - 2015
Fairleigh Dickinson University
Assistant Women’s Soccer Coach
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